Brand Promise

Walker’s central organizing principle is to permanently cripple Wisconsin government at every level and to undermine public education by manufacturing a budget crisis despite an improving economy. Simultaneously, he is burdening future leaders with unknowable financial crises once Walker is done exploiting the state to bolster his tea party credibility.

In marketing terms, that is what you might call his “brand promise,” one that resonates with his far-right confidants, funders and, presumably, GOP presidential caucus-goers in Iowa.

Via Paul Fanlund: Neither big nor bold, Scott Walker’s budget is sneaky, self-serving @ Cap Times.

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