“Two words these voters do not use about him? “Smart” and “sophisticated.”
“Scott is working on that,” said Ed Goeas, a veteran Republican pollster and a senior adviser to Mr. Walker. “Look, ‘approachable’ is worth its weight in gold in politics. ‘Smart’ is something voters look for in legislators who craft policy. But Scott is preparing hard to talk about every issue.”
Via Scott Walker Works to Gain Credibility as Official Campaign Begins @ The New York Times.