To get a sense of how much the Journal Sentinel’s staff might be cut, I compared its current editorial staff (editors, writers, photo, design and online people) of 117 people with Gannett papers in two mid-sized cities. The Louisville Courier Journal, in a metro area of 1.3 million, has just 63 total staff covering these same functions. The Indianapolis Star, in a metro area of 1.76 million people, has 89 staff covering these functions. Given Milwaukee’s metro population of 1.55 million, you’d expect the staffing to fall somewhere between the other two cities, meaning the Journal Sentinel loses in the neighborhood of 35-40 staff.
But considering that Gannett also owns 11 other newspapers in Wisconsin (more than it owns in any state but Ohio), there may be other reductions in overlap it achieves between the Milwaukee paper and the 11 smaller publications.
Odds are the people let go will be the most veteran, highest-paid staff, the ones most knowledgable about the community they are covering.