DAILY WISCONSIN

The policymaker’s conceit that people aren’t smart

It’s an easy – and false – pose to assume that people can’t understand a supposedly complicated project.  There was some of this thinking in an editorial about which I commented yesterday, in the Gazette‘s contention that that “SWAG’s [Southern Wisconsin Agricultural Group’s] complex, though intriguing, always seemed grand and hard for average residents to picture.”

Steve Jobs knew better – he understood that ‘average’ customers could understand a plan if only it were set forth properly.  Walter Isaacson relates, in Chapter 29 of his biography of Jobs, that for retail store design, Jobs felt that “it was important that customers intuitively grasped the layout of a store as soon as they entered.”

Via What Steve Jobs Understood About People That Local ‘Movers and Shakers’ Don’t @ FREE WHITEWATER

Comments are closed.