Whitewater custom bike builder will debut new line at national bike show

The Wisconsin State Journal has a fine story today, about the success of a local venture, exhibiting admirable creativity, industry, and individuality:

John Sotherland [of Bicyclewise] has been building his own custom, light-weight steel bicycles since 2006 with little marketing push.

That will change next week when the Whitewater bike shop owner officially launches his Sotherland Custom Bicycles line at the National Handbuilt Bicycle Show in Austin, Texas. Last year, the show drew 150 exhibitors and 6,000 attendees.

Via Wisconsin State Journal.

Also posted at FREE WHITEWATER.

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